This wine is selling well with lots of repeat buyers. Honestly, after trying the wine, I'm a little surprised. My surprise stems not from there being anything wrong with the wine, but from the wine's need for decanting. Usually, the average consumer just opens, pours and drinks. On wines we've tried that need a certain amount of decanting to show their best, we always advise our patrons of that specific need. In this instance, the 2013 Purple Cowboy benefits greatly from 25-30 minutes of decanting which may seem somewhat lengthy for a sub-$15 wine. For those of you who have been liking this wine without decanting it, I know that you will love it after 25-30 minutes of air!
During the decanting process, the wine starts out dark and charred with aromas of blackberry liqueur, stewed black plums, and burnt matchstick. There's a slight bitterness to the fruit flavors that eventually disappears. As the wine begins opening, aromas of pencil shavings, earth, and distant bell pepper emerge.
At about 27 minutes into the decanting process, the gradual improvement of the wine reaches a point that becomes very inviting. All of the aromas and flavors mentioned above meld nicely. A hint of black cherry emerges adding a red-fruit complexity that nicely contrasts the stewed black plum and blackberry flavors. Aromas and flavors of cassis begin to further complicate the wine. At 38 minutes after opening, an interesting aroma comes up that's like Juicy Fruit gum. Warm aromas of cinnamon and oak join in with the cool aroma of dried soft green leaves. Although the wine has a nice 25-second finish, it seems to start fading a bit past 50 minutes after opening. Therefore, the drinking window begins after about 27 minutes of decanting and last 30 minutes.
The 2013 Purple Cowboy has the perfect personality for cool to cold Fall and Winter evening. Enjoy this one on the patio with friends after dinner. It will pair nicely with flavorful grilled ribeyes. With proper decanting, I find that the wine lives up to Wine Review's 90-point score (quite good for a sub-$15 wine).
This article was published on February 9, 2016